Alphonse Mucha - Job cigarettes
Created in 1898, as a commercial for “Job” cigarettes, this poster is a famous Art Nouveau work. Everything is transformed into decorative form using swirling lines and flat colors. The hair, the cigarettes smoke, all becomes part of the scenery of pleasure. In fact Mucha subordinates the advertised object to the image of pleasure, painted on the girls face. The brand’s name is partly hidden by her image but it appears repeatedly, in a decorative form, on the background. It can be said that this is one of the first advertising images to appeal to the subconscious mind.
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